Today I embark on a journey.  I start my first round of customer speaking engagements this week and I am incredibly excited.  This message may seem a bit cryptic – well – it is a bit.  If I just gave you all of my knowledge then you wouldn’t need me, right?  Well, partially.  I think I bring a tremendous amount of experience to any table, but the ability to drive and action the knowledge is the real value.  The truth is, I want to paint a small picture here, and keep this interesting.  If you want to know more, call us, engage us, and build a Call To Action for your business!  In the mean time….

To start with, we are already over 110 registrations for the 2 events, a brilliant accomplishment within itself.  Putting together a video invite that sets the stage and gives enough of the story to build excitement is a wonderful tool to leverage.  It also helps when the speaker provides expert commentary for the audience to absorb.  We have aligned our vendors, built awareness around our messaging, and created some real excitement up and down the channel relationship.  It’s the magic of having a process built methodology.  These things don’t happen by accident!

110 registrants over 2 markets, driven in just 3.5 weeks.  That is amazing.  Now comes the next big task.  Maintain the attendance and reduce the drop off rates.  It’s all about the touch.  Today the sales teams are pounding the phones with teasers on the messaging and promoting the speaker and their new “differentiated” processes.  Yes, maintain the level of touch and continue to build the awareness with your customers.  Fill the room – and then let the hunting begin!!!

Call To Action.  Yes, it’s all in the name.  Tomorrow will be all about the Call To Action.  How do you enhance your value chain – a solid, easy to understand, actionable, Call To Action.

Leverage.  Yes, you have to extend yourself.  You need leverage.  It’s what I have learned after all of these years…how to leverage.  Opportunities come in many shapes and sizes.  We will be leveraging many opportunities for my customer to continue to grow.

On an amazing journey…